The Disbelievers' Attitude
Allah recounts his people's attitude towards the Day of Judgment: And the chiefs of his people, whom disbelieved and denied the meeting in the Hereafter, and to who We had given the luxuries and comforts of this life, said: "He is no more than a human being like you, he eats of that which you eat, and drinks of what you drink. If you were to obey a human being like yourselves, then verily! You indeed would be losers. Does he promise you that when you have died and have become dust and bones, you shall come out alive (resurrected)? Far, very far, is that which you are promised. There is nothing but our life of this world! We die and we live! And we are not going to be resurrected! He is only a man who has invented a lie against Allah, but we are not going to believe in him." Surah 23: 33-38
The Disbelievers Question Hud
The chiefs of Hud's people asked: "Is it not strange that Allah chooses one of us to reveal His message to?"
Hud replied: "What is strange in that? Allah wants to guide you to the right way of life, so He sent me to warn you. Noah's flood and his story are not far away from you, so do not forget what happened. All the disbelievers were destroyed, no matter how strong they were."
"Who is going to destroy us, Hud?" the chiefs asked.
"Allah," replied Hud.
The disbelievers among his people answered: "We will be saved by our gods."
Hud clarified to them that the gods they worshipped would be the reason for their destruction, that it is Allah alone Who saves people, and that no other power on earth can benefit or harm anyone.
The conflict between Hud and his people continued. The years passed, and they became prouder, more obstinate, more tyrannical and more defiant of their prophet's message.
Hud Warns His People
Furthermore, they started to accuse Hud of being a crazy lunatic. One day they told him: "We now understand the secret of your madness: you insulted our gods and they harmed you; that is why you have become insane."
Almighty Allah repeated their words in the Qur'an: "0 Hud! No evidence have you brought us, and we shall not leave our gods for your (mere) saying! And we are not believers in you. All that we say is that some of our gods false deities) have seized you with evil (madness). Surah 11: 53-54
Hud had to return their challenge. He had no other way but to turn to Allah alone, no other alternative but to give them a threatening ultimatum. He declared to them: "I call Allah to witness and bear you witness that I am free from that which you ascribe as partners in worship with Him (Allah). So plot against me, all of you and give me no respite. I put my trust in Allah, my Lord and your Lord! There is not a moving (living) creature but He has grasp of its forelock. Verily, my Lord is on the Straight Path (the truth). So if you turn away, still I have conveyed the message with which I was sent to you. My Lord will make another people succeed you, and you will not harm Him." Surah 11: 54-57